ING using Drupal

You know when a piece of software is mature when it starts being adopted by financial services organizations. ING Financial Services recently moved a number of sites from Oracle Stellent to Drupal. Among these sites are, the main portal for their US market. The driver behind this migration was to move to a platform that was more dynamic and provided faster time to market.

During the initial launch of the project, ING had no one that knew Drupal, MySQL or PHP. They brought in external help to do the site development. Today, they have an in-house team to develop upcoming Drupal sites. Many large organizations follow exactly this trajectory.

Ing us


BarisW (not verified):

Great news, thanks for sharing! This will surely help selling Drupal to the financial market.

March 24, 2011
Ben Finklea (not verified):

ING is a huge win. This is great to see and should open the floodgates of enterprise financial services companies moving to Drupal. Very, very nice.

March 24, 2011
BarisW (not verified):

Just wondering, what are the unique selling points of Drupal in the financial sector? What triggered ING to switch to Drupal?

March 25, 2011
Michael Connor (not verified):

Dries, I was the architect for the ING site, though I've since moved on to work with Coca-Cola. ING has very progressive leadership and they instantly recognized Drupal's potential. We moved mountains with Drupal 6 and the cost/efficiency gains were mind blowing.

We are all excited for Drupal 7!

March 25, 2011

Michael, I'd be keen to learn more about the "mind-blowing cost/efficiency gains" that you are referring to.

Also, is Coca-Cola using Drupal now? Coca-Cola helped me create Drupal so that would bring things full-circle. ;)

March 26, 2011
Michael Connor (not verified):

For efficiency gains a few things come to mind.

  • Using NodeImport and also a few bootstrap scripts, we were able to move thousands of records from Stellent to Drupal automatically. This saved us a lot of manual rework.
  • CCK allowed us to quickly create content types that fit business users needs perfectly. Creating a new content type in Stellent is more difficult.
  • WYSIWY/TinyMCE enabled us to include business users in the process of content creation and maintenance so that they could work independently of technical resources. This eliminated a key bottleneck so we could scale the team up. NodeLink helped here too.
  • Rules and Workflow enabled us to automate many otherwise manual processes.
  • Views was a godsend. We previously had report pages that were done manually. We would update a record by hand and then update the rollup page by hand as well. It was slow and there were many inconsistencies. Views enabled us to just pull the data we needed and change it at will.
  • We actually had our Information Architect building forms with Webforms. This used to take weeks when I used to build this in Java and we didn't even have the capability in the previous CMS. With Webforms, we could sit down with business owners, find out what they needed, and then execute before the meeting was even over.
  • The ImageCache module eliminated the need for manually resizing images all the time. We could include an image in a record and the right thumbnail was always there in the view automatically.

There are too many great things to list them all and I'm sure Matt has been making a lot of other great strides recently.

Can you say anything more about how Coca-Cola helped with Drupal? I'm interested in bringing Drupal to Coca-Cola and that may help me generate interest.


March 28, 2011
Matthew Wetmore (not verified):

Mike was critical in getting ING to really see the benefits of Drupal. As the person that took over after Mikes departure, I've been able to keep that vision going. Once we showed how fast we can stand up a marketing/micro site and the things we could do that we couldn't do before it was a much easier case to make.

March 26, 2011
Samira (not verified):

Nice to hear this!

You are on the right way..Drupal :)

March 25, 2011
Amy Cham (not verified):

Very exciting news, would love to see this sector open up to more Drupal implementation!

March 25, 2011
Brian (not verified):

It's a good news ! A lot of big websites migrate to Drupal since the beginning of the year. In France, the website use Drupal too since last month ! Trouver un prestataire pour du webmarketing n'est pas facile : c'est la raison pour laquelle je préfère me tourner vers une agence webmarketing digne de ce nom

March 25, 2011
Mark Henneges … (not verified):

You can now view a new ING site on Drupal here.

June 12, 2012

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