Today, when you install Drupal 8.2, the out-of-the-box media handling is very basic. For example, you can upload and insert images in posts using a WYSIWYG editor, but there is no way to reuse files across posts, there is no built-in media manager, no support for "remote media" such as YouTube videos or tweets, etc. While all of these media features can be added using contributed modules, it is not ideal.
This was validated by my "State of Drupal 2016 survey" which 2,900 people participated in; the top two requested features for the content creator persona are richer image and media integration and digital asset management (see slide 44 of my DrupalCon New Orleans presentation).
This led me to propose a "media initiative" for Drupal 8 at DrupalCon New Orleans. Since then a dedicated group of people worked on a plan for the Drupal 8 media initiative. I'm happy to share that we now have good alignment for that initiative. We want to provide extensible base functionality for media handling in core that supports the reuse of media assets, media browsing, and remote media, and that can be cleanly extended by contributed modules for various additional functionality and integrations. That is a mouthful so in this blog post, I'll discuss the problem we're trying to solve and how we hope to address that in Drupal 8.
While Drupal core provides basic media capabilities, contributed modules have to be used to meet the media management requirements of most websites. These contributed modules are powerful — look at Drupal's massive adoption in the media and entertainment market — but they are also not without some challenges.
First, it is hard for end-users to figure out what combination of modules to use. Even after the right modules are selected, the installation and configuration of various modules can be daunting. Fortunately, there are a number of Drupal distributions that select and configure various contributed modules to offer better out-of-the-box experience for media handling. Acquia maintains the Lightning distribution as a general purpose set of components including media best practices. Hubert Burda Media built the Thunder distribution and offers publishers strong media management capabilities. MD Systems created the NP8 distribution for news publishers which also bundles strong media features. While I'm a big believer in Drupal distributions, the vast majority of Drupal sites are not built with one of these distributions. Incorporating some of these media best practices in core would make them available to all end-users.
Second, the current situation is not ideal for module developers either. Competing solutions and architectures exist for how to store media data and how to display a library of the available media assets. The lack of standardization means that developers who build and maintain media-related modules must decide which of the competing approaches to integrate with, or spend time and effort integrating with all of them.
In a way, Drupal's media management today is comparable to the state of multilingual in Drupal 7; it took 22 or more contributed modules to make Drupal 7 truly multilingual and some of those provided conflicting solutions. Multilingual in Drupal 7 was challenging for both end-users and developers. We fixed that in Drupal 8 by adding a base layer of services in Drupal 8 core, while contributed modules still cover the more complex scenarios. That is exactly what we hope to do with media in a future version of Drupal 8.
The plan for the Drupal 8 media initiative is to provide extensible base functionality for media handling in core that supports the reuse of media assets, media browsing, and remote media, and that can be cleanly extended by contributed modules for various additional functionality and integrations.
In order to do so, we're introducing a media entity type which supports plugins for various media types. We're currently aiming to support images and YouTube videos in core, while contributed modules will continue to provide more, like audio, Facebook, Twitter, etc. To facilitate media reuse, WYSIWYG image embedding will be rebuilt using media entities and a media library will be included to allow selecting from pre-existing media.
We consider this functionality to be the minimum viable product for media in Drupal 8 core. The objective is to provide a simple media solution to make Drupal 8 easy to use out of the box for basic use cases. This would help users of sites large and small.
We believe this could be achieved in a relatively short time — to be included in Drupal 8.3 or Drupal 8.4 as experimental modules. To help make this happen, we are looking for organizations to help fund two dedicated code sprints. The existing contributors are doing an amazing job but dedicated in-person sprints would go a long way to make the plans actually happen. If you are willing to help fund this project, let me know! Looking to help with the implementation itself? The media team meets at 2pm UTC every Wednesday. I also recommend you follow @drupalmedia for updates.
I tried to make a list of all people and organizations to thank for their work on the media initiative but couldn't. The Drupal 8 initiative borrows heavily from years of hard work and learnings on media related modules from many people and organizations. In addition, there are many people actively working on various aspects of the Drupal 8 media initiative. Special thanks to everyone who has contributed now and in the past. Also thank you to Gábor Hojtsy, Alex Bronstein and Janez Urevc for their contributions to this blog post.
As the 2016 Summer Olympics in Rio de Janeiro enters its second and final week, it's worth noting that the last time I blogged about Drupal and the Olympics was way back in 2008 when I called attention to the fact that Nike was running its sponsorship site on Drupal 6 and using Drupal's multilingual capabilities to deliver their message in 13 languages.
While watching some track and field events on television, I also spent a lot of time on my laptop with the NBC Olympics website. It is a site that has run on Drupal for several years, and this year I noticed they took it up a notch and did a redesign to enhance the overall visitor experience.
Last week NBC issued a news release that it has streamed over one billion minutes of sports via their site so far. That's a massive number!
I take pride in knowing that an event as far-reaching as the Olympics is being delivered digitally to a massive audience by Drupal. In fact, some of the biggest sporting leagues around the globe run their websites off of Drupal, including NASCAR, the NBA, NFL, MLS, and NCAA. Massive events like the Super Bowl, Kentucky Derby, and the Olympics run on Drupal, making it the chosen platform for global athletic organizations.
Update on August 24: This week, the NBC Sports Group issued a press release stating that the Rio 2016 Olympics was the most successful media event in history! Digital coverage across NBCOlympics.com and the NBC Sports app set records, with 3.3 billion total streaming minutes, 2.71 billion live streaming minutes, and 100 million unique users. According to the announcement, live streaming minutes for the Rio games nearly doubled that of all Olympic games combined, and digital coverage amassed 29 percent more unique users than the London Olympics four years prior. Drupal was proud to be a part of the largest digital sporting event in history. Looking forward to breaking more records in the years to come!
Drupal isn't only for work: it's also for play, as "FarmVille" creator Zynga proves. While their games usually appear as apps on social networks such as Facebook, its main site is on Drupal. It's a terrific example of how Drupal is used in the entertainment industry. After all, Zynga's annual revenue in 2010 was almost a billion US dollars, and is aiming for an initial public offering that values the company at $15-20 billion.
But don't think for a moment that Drupal's losing any ground in other areas. I was in NYC recently, the mecca of the media and entertainment industry, and Drupal is about to get really big there -- that's food for another blog post that I'm planning to write.
In the entertainment industry, comedian Chris Rock recently moved his website to Drupal and Acquia Dev Cloud with the help of SuperStar Media. We have a post with more details on the Acquia.com blog at http://acquia.com/blog/acquia-dev-cloud-rocks.
Though the games have only one more day to go (they were from October 3rd to October 14th this month), the XIX Commonwealth Games website runs on Drupal, and looks great. This 2010 Commonwealth Games were held in Delhi, and is the largest multi-sport event conducted to date in Delhi and India. Certainly a big win for Drupal!
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