As many of my loyal blog readers know, I sit down to write a retrospective at the end of each year. It's helpful from the perspective of seeing how far Acquia has come in a single year, but it should also give you a glimpse of what is in store for Acquia in 2016 and beyond. If you find it interesting to take a look back at previous retrospectives, here they are: 2014, 2013, 2012, 2011, 2010 and 2009. These posts provide a pretty detailed overview of Acquia's trajectory as a company.
Since Acquia started eight years ago, we've believed that open source offers significant advantages over proprietary software because of its faster innovation, higher quality, freedom from vendor lock-in, greater security, and lower total cost of ownership. Early in our life as a company, we made a big bet that open source combined with the cloud, offered through a subscription model rather than perpetual license, would be a very compelling solution for the market. Few people believed us at the time, but now it is clear that our early vision is starting to pay off; perpetual software licenses are on the decline and Deutsche Bank analyst Karl Keirstead recently called cloud and open source the two leading themes in Silicon Valley.
The market demand for Acquia's digital business platform continues to grow; three of the top analyst firms, IDC, Gartner and Forrester have all named digital business transformation a top strategic imperative for the C-suite in 2016 and beyond. Open source, cloud computing, big data, the Internet of Things (IoT), and artificial intelligence are all catalysts for the expansion of digital transformation into all corners of the organization.
Organizations are rapidly expanding the range of digital interactions with their customers and partners, moving Drupal and Acquia to the core of their business. There is a growing focus on personalization and data-driven automation, which bodes well for products like Acquia Lift. In general, I believe that the growing reliance on digital provides Drupal and Acquia with a multi-decade opportunity.
Within the last 12 months, some of the largest technology companies including Apple, Google, Microsoft and Facebook have open-sourced key components of their business. There are many motivations for this shift. According to Apple, the company open-sourced its Swift programming language to extend it to new platforms. Google open-sourced TensorFlow, its artificial intelligence platform to make an even bigger impact outside Google, even though the company employs 2,000 engineers working on artificial intelligence alone. Microsoft open-sourced .NET to increase its relevance with developers and play nicely with other operating systems. In Deutsche Bank's 2016 predictions, Keirstead says "open source keeps eating the world", causing major price deflation for the traditional enterprise software industry. Whether the motive is faster innovation or increased adoption, companies are relying less and less on proprietary software and embracing open source.
Amazon SVP of Web Services, Andy Jassy, explained in his 2015 AWS re:Invent presentation that websites have been a "critical gateway" to AWS' wider cloud adoption in the enterprise. His rationale: nearly every organization has one or more websites, and many aren't considered "mission-critical applications". Therefore, most organizations feel comfortable moving some or all of their websites to the cloud. Websites are an important stepping stone for organizations to build up the knowledge and confidence to migrate their entire businesses to the cloud.
As cloud adoption grows, we're seeing our customers use a mixture of SaaS, PaaS and IaaS. In particular the Platform-as-a-Service (PaaS) model continues to grow fast, which is great news for Acquia Cloud. A growing number of enterprises are choosing PaaS ahead of Infrastructure-as-a-Service (IaaS) to save time and money on building, scaling and maintaining infrastructure so they can focus on building websites. Gartner sizes the PaaS market at $4.1B in 2015, attaining a compound annual growth rate (CAGR) of 65%+ through 2018. We are a few years ahead of our competitors (Adobe, Sitecore, IBM, Oracle) when it comes to PaaS, and I don't see that changing in 2016.
The migration to the cloud is only getting started. When I met with Eric Schmidt this year, he told me that he believes Google's cloud business could outpace its advertising business in five years. To put that in context, Google made more than $65 billion in advertising in 2015, roughly 90% of its total revenue. I don't think Google Cloud can possibly grow that fast, but directionally it's an eye-opening goal. Amazon's cloud business, bigger than its four closest competitors combined (including Google's cloud business), generated roughly $7 billion in revenues in 2015 and is expected to grow 80% year-over-year. Needless to say, it is exciting for Acquia be a "critical gateway" in such a massive movement to the cloud.
As the web evolves, the idea of a "digital business" takes on an entirely new meaning. I've said this before but digital is not just about building websites anymore; many of our customers are using digital to change the way their business operates, automate manual processes, and save millions of dollars in the process. Digital strategies are no longer confined to the marketing department; they're quickly becoming a boardroom priority.
Digital experiences are also getting more sophisticated. What used to be as simple as building a website now involves getting the right information, to the right user, at the right time, in the right context -- an idea I call B2One and talked about as part of my Big Reverse of the Web thesis. It's all about understanding the user's context and preferences to deliver the best next experience. We started investing in this area in late 2013, acquired a personalization company in 2014, and expect this trend to grow really big, especially as big data, the Internet of Things (IoT) and artificial intelligence mature.
Beyond personalization and contextualization, companies have a greater need for flexibility and freedom to integrate a variety of external services, ranging from commerce to marketing automation solutions. While there are plenty of point solutions on the market that achieve pieces of this puzzle, Acquia and Drupal uniquely provide a platform to do it all.
Acquia continues its growth
Acquia's growth is an indicator that businesses are already betting big on open source, cloud, personalization, and digital transformation. Looking at our numbers for 2015, it is hard to believe that last year was only our seventh full year as a revenue-generating business. Our new logo subscriptions -- the business that we get from companies new to Acquia -- continued its fast growth, while our renewal rates are among the best around.
To support our growth, we added $55 million in new venture capital funding in 2015, bringing Acquia's total raised to $188.6 million.
We dramatically increased headcount last year. In May, we moved into a beautiful new corporate headquarters in Boston, where we hosted a launch party with mayor Martin J. Walsh that established us as an anchor growth company for the city. Globally, we added 150 more employees in 2015, bringing us to 720 people. The executive team changed substantially in 2015, with the addition of Al Nugent as CISO, Preston Bradford as COO, Heather Hartford as Chief People Officer, and most recently Loren Jarrett as CMO. We also announced the appointment of Christine Komola, CFO of Staples, to Acquia's board of directors. We expanded European operations with the opening of a new office in Munich. Acquia now operates out of 10 global offices on three continents!
We made key investments in talent for our partner team, grew the number of Drupal certifications achieved globally, and strengthened our relationship with agency partners. We were proud to announce our WPP Global Alliance partnership this year, which brings Acquia closer to the organizations building the world's most amazing digital experiences.
Top industry analysts continued to recognize Acquia as a leading provider of digital experience software and services. In October 2015, we were named a "Strong Performer" in The Forrester Wave: Digital Experience Platforms Q4 2015. In August, Gartner named us a "Leader" in the 2015 Magic Quadrant for Web Content Management. This type of external validation supports Acquia as a viable alternative to proprietary solutions provided by companies like Adobe, IBM, Sitecore or Oracle.
Acquia Cloud continues to enable organizations to run their websites securely and reliably, while providing them with the tools to accelerate web development and shorten time to market. We manage over 13,000 AWS instances (virtual servers) powering approximately 197,000 websites. In December 2015, Acquia Cloud served 10.8 billion Apache hits and 6.2 billion Drupal bootstraps (requests handled by Drupal instead of one of different caching layers or the web server directly), with billions more served from our caching layers and Acquia Cloud Edge.
Last year, we launched Acquia Cloud support for the São Paulo, Brazil and Frankfurt, Germany regions. With our German expansion we became the first Drupal PaaS to offer pan-European high availability to accommodate EU data sovereignty requirements.
With the launch of Drupal 8 in late 2015, the Drupal community achieved our most significant release in the history of the platform. We implemented a more modern development framework, reimagined the usability and authoring experience, and made improvements that will help everyone build the multilingual, mobile and highly personalized digital experiences of the future. From how we model content and get content in and out the system, to how we assemble experiences on various devices, to how we scale that to millions of pageviews — it all got much better with Drupal 8.
Now that Drupal 8 is released, I'm convinced that it will attract new developers and site-builders to the platform. Nonetheless, the wait for Drupal 8 has been long and painful, temporarily slowing down much of the commercial Drupal ecosystem. Despite some turbulence, I'm proud that the Acquia team was a force in helping to push Drupal 8 over the finish line.
Acquia employs more than 150 Drupal experts, and has fixed upwards of 1,200 issues in Drupal 8. I reassigned our Drupal team from feature development (i.e. Spark) to working on criticals. This team was a major force in bringing the total number of criticals down from a high of 90 at the beginning of the year to zero in early October, through development, performance work, patch reviews, sprint coordination, and in helping to manage the Drupal 8 Accelerate program. To help jumpstart faster Drupal 8 adoption, Acquia is investing significantly in porting the top 50+ contributed modules. We have always believed in giving back more as a core part of our company's DNA. Our entire team is ready to enable and support companies working with Drupal 8.
Last year was an exciting one when it came to new products. We announced Content Hub, a cloud-based content distribution and discovery service. As more of our customers scale with Acquia across hundreds of sites, Content Hub lets authors and site owners reuse content from internal and external sites. And we added a critical commerce integration through a partnership with Hybris, which provides even more options for enterprises to drive commerce experiences.
We announced a variety of important security and compliance milestones that will be crucial to protecting our customers. First, we introduced Acquia Cloud Edge, a new DDoS security product developed in partnership with CloudFlare to keep our customers safer from external threats. Soon after, Acquia achieved HIPAA compliance upon passing an independent audit of Acquia Cloud Site Factory and Acquia Cloud. HIPAA compliance is significant because of Acquia's roster of healthcare customers, who require certain safeguards for data security and look to scale Acquia Cloud across their portfolio of sites.
In addition to this compliance milestone, our spam-blocking software, Mollom, has blocked over 10 billion spam comments.
Acquia Lift customers challenged some of our original assumptions about personalization. We worked to improve our Acquia Lift personalization product with the help of our customers, creating a new workflow and UX that supported more flexibility and freedom depending on the individual organization. In 2015, we learned a lot about the challenges organizations face when starting out with personalization and doubled down to help our customers become successful. Personalization will continue to be a huge focus of ours in 2016.
This year, we will be rolling out many new products and enhancing existing ones. Acquia Cloud will get a brand-new, responsive, card-based UX in early 2016, and we'll give development teams the ability to create on-demand environments. We will continue to focus on security enhancements from audits like SOC and ISO, as well as key control planes including FedRAMP, Single Sign-On, and much more. Our team was challenged to get the first cloud service running on our new grid architecture by the end of 2015. With a few hours to spare on the 31st, the "Uptime" service is now running on our grid architecture, a major milestone. A continued focus on developer tools, more microservices, personalization and a "jumpstart" Drupal 8 distribution are just some of the technology we will be rolling out in 2016. Overall, you'll see us getting faster, more secure and more efficient, and providing even more options for our customers to create highly personalized digital experiences.
Longer term, I'm very excited about Acquia's opportunity. I believe we've steered the company to be positioned at the right place at the right time. Time will tell, but 2016 promises to be another big year for Acquia.
File this under "better late than never". Before the year closes out, I wanted to post my 2015 DrupalCon Barcelona keynote video and slides. I archive all my DrupalCon keynotes on my site so anyone who is interested in taking a trip to memory lane or studying the evolution of Drupal, can check out all my previous DrupalCon keynotes.
My DrupalCon Barcelona keynote is focused on having a realistic, open and honest conversation about the state of Drupal. In it, I broke down my thoughts on Drupal's market position, development process, and "decoupled Drupal". You can watch the recording of my keynote or download a copy of my slides (PDF, 27 MB).
As user experiences evolve from static pages to application-like experiences, end users' expectations of websites have become increasingly demanding. The Facebook newsfeed, the Gmail inbox, and the Twitter live stream are all compelling examples that form a baseline for the application-like experiences users now take for granted.
Many of Drupal's administrative interfaces and Drupal sites could benefit from a similarly seamless, instantaneous user experience. Drupal's user interfaces for content modeling (Field UI), layout management (Panels), and block management would benefit from no page refreshes, instant previews, and interface previews. These traits could also enrich the experience of site visitors; Drupal's commenting functionality could similarly gain from these characteristics and resemble an experience more like the commenting experience found in Facebook.
As Drupal's project lead, I ask myself: how can our community feel enabled and encouraged to start building rich user experiences?
In recent years, the emergence of decoupled architectures with client-side frameworks and libraries have helped our industry build these experiences. Does that mean we have to decouple Drupal's front-facing site experience (for site visitors or end users) and/or the administration experience (for content editors and site builders)? If so, should Drupal decouple the administration layer differently from the front-facing site experience? By extension, should a client-side framework guide this change?
Here is my current thinking: in the short term, Drupal should work toward a next-generation user experience under progressive decoupling for both the administration layer and the end user experience. At the same time, we should enable fully decoupled end-user and administrative experiences to be built on Drupal too. In my view, the best way to achieve this is to formally standardize on a full-featured MV* framework (e.g. Angular, Ember, Backbone, and Knockout) or a component-based view library (e.g. React, Vue, and Riot). In this blog post, I want to kick off the discussion and walk you through my current position in some more detail.
Should we decouple Drupal itself?
There is no doubt that Drupal's administration layer is very application-like and would benefit from an experience that is more interactive. For the end-user experience, a decoupled implementation is not always the best option. Some sites may not need or want the application-like interactivity that a client-side framework would provide, since not every site needs interaction. For instance, news sites or blogs do not need much interactivity, custom applications need a great deal, while e-commerce sites lie somewhere in the middle. It's not clear-cut, so let's look at our options in more detail.
|Approach||User experience||Developer experience||Ease of implementation|
No immediate feedback
Theme layer preserved
Modules in mostly PHP
Ad-hoc client-side code
No server-side change
No client-side change
No page refreshes
Theme layer preserved
Unified client-side code
Some server-side change
Some client-side change
No page refreshes
Theme layer replaced
Unified client-side code
Much server-side change
Much client-side change
How should Drupal decouple its user experience?
Drupal's administration layer (content editor and site builder experience) is effectively an application. Fully decoupling may be the appropriate call to achieve the best possible user experience for creating, managing and presenting content. However, rewriting the administration layer from the ground up is a monumental task, especially since its modules provide powerful interfaces that allow site builders to build robust, complex sites without a line of code.
The same expectations for application-like interactivity often hold for the end-user experience: users expect shopping carts, comments, notifications, and searches to be updated instantaneously, without having to wait for a page to load.
For both the administration layer and the end-user experience, I believe the Drupal front end should not be fully decoupled out of the box. We should advance from our traditional paradigm and default to progressive decoupling. It allows us to achieve the user experience we want without significant downsides, since not every use case would benefit from fully decoupling. Through progressive decoupling, Drupal could potentially reach the ideals of the assembled web more quickly by preserving a tight link between Drupal modules and their front-end components.
Nonetheless, we should empower people building fully decoupled sites and applications. Depending on the use case, Drupal 8 is a good match for decoupled applications but we should improve and extend Drupal's REST API, enhance contributed modules such as Services, and shore up new features such as GraphQL (demo video) so more functionality can be decoupled. Front-end developers can then use any framework of their choice — whether it is Angular, Ember, React, or something else — to build a fully decoupled administrative application.
Should Drupal standardize on a single framework?
All things considered, I do believe Drupal should standardize on a single client-side framework, but it should only make such an explicit recommendation for progressively decoupled Drupal, not fully decoupled architectures. It would result in a more seamless user experience, better compatibility across interactive components in modules, maximum code reuse, a more consistent front-end developer experience, more maintainable code, and better performance as we don't have to load multiple frameworks.
Despite the potential benefits, there are also good reasons not to embrace a single client-side framework. New front-end frameworks are being created at what feels like an unsustainable pace; every nine months there is a new kid on the block. It's hard for a project as large as Drupal to embrace a single technology when there is no guarantee of its longevity.
For instance, Backbone, with its underlying library Underscore, currently powers interactions in the toolbar and in-place editing in Drupal 8. Though Drupal could expand the scope of Backbone in core and encourage front-end developers to build with it, it means buying even further into a framework that is quite old among its peers.
To deal with the fast-evolving nature of the front-end landscape, we need to be thoughtful about which framework we choose, to reassess our choice from time to time, and to make sure we can migrate fairly easily if we so decide.
What client-side framework should Drupal standardize on?
Assuming we agree that embracing a single client-side framework makes sense for Drupal, there are actually three additional questions: what framework to standardize on, how to do it, and when to decide.
I'm the first to admit I'm not the best person to answer the first question. As I'm not a front-end developer, I'm looking at you, the Drupal community, to help answer this question. I'd hope that the chosen framework aligns well with both our architecture (modular, flexible) and community (collaborative, community-driven).
The second question — how to standardize on a framework — I can help answer. On the one extreme, Drupal could be opinionated and ship a client-side framework with Drupal core, meaning that every installation of Drupal ships with the chosen framework. This would be much like the adoptions of jQuery and Backbone.js. On the other end of the spectrum, Drupal could recommend a specific framework but not ship with it. Finally, somewhere in between, Drupal could provide a default standard framework in core but make it easy to replace with it a framework of a developer's choice, though the likelihood of this is quite small. This is akin to Drupal core shipping with a template engine (i.e. PHPTemplate) that could be (but was rarely) replaced with another. Ultimately, I think we get the best result if Drupal ships with a specific framework—much like the adoption of jQuery in Drupal 5.
The last question, when to standardize on a framework, is important too. I would recommend we experiment with possible directions as soon as possible in order to decide on a final vision sooner rather than later.
I believe that, for now, it makes more sense to progressively decouple Drupal sites and their administration layer by first building our pages with Drupal. Once the page is loaded, we can let a unified client-side framework take over as much of the page as needed to foster a next-generation user experience without reinventing the wheel or alienating developers.
That is not all! We will need module developers to bring rich interactions to their user interfaces with the help of the framework we choose. We will need designers to guide module developers in building a graceful user interface. We will need front-end developers to demonstrate how they want to develop the user experiences that will define Drupal for years to come. We will need users to test and validate all of our work. It will be tough going, but together, we can ensure Drupal stays ahead of the curve well into the future.
One thing that is exciting to me, is how much we appear to have gotten right in Drupal 8. The other day, for example, I stumbled upon a recent article from the LinkedIn engineering team describing how they completely changed how their homepage is built. Their primary engineering objective was to deliver the fastest page load time possible, and one of the crucial ingredients to achieve that was Facebook's BigPipe.
When a very high-profile, very high-traffic, highly personalized site like LinkedIn uses the same technique as Drupal 8, that solidifies my belief in Drupal 8.
LinkedIn supports both server-side and client-side rendering. While Drupal 8 does server-side rendering, we're still missing explicit support for client-side rendering. The advantage of client-side rendering versus server-side rendering is debatable. I've touched upon it in my blog post on progressive decoupling, but I'll address the topic of client-side rendering in a future blog post.
However, there is also something LinkedIn could learn from Drupal! Every component of a LinkedIn page that should be delivered via BigPipe needs to write BigPipe-specific code which is prone to errors and requires all engineers to be familiar with BigPipe. Drupal 8 on the other hand has a level of abstraction that allows BigPipe to work without the need for BigPipe-specific code. Thanks to Drupal's higher-level API, Drupal module developers don't have to understand BigPipe: Drupal 8 knows what page components are poorly cacheable or not cacheable at all, and what page components are renderable in isolation, and uses that information to automatically optimize the delivery of page components using BigPipe.
It is exciting to see Drupal support the advanced techniques that were previously only within reach of the top 50 most visited sites of the world! Drupal's BigPipe support will benefit websites small and large.
Building Drupal 8 with all of you has been a wild ride. I thought it would be fun to take a little end-of-week look back at some of our community's biggest milestones through Twitter. If you can think of others important Tweets, please share them in the comments, and I'll update the post.
Feeling nostalgic? See every single version of Drupal running!
— Cheppers (@cheppers) November 19, 2015
Here is how we opened the development branch for Drupal 8: live at Drupalcon!
The secretsauce of #drupal isn't code or features or market share, important thought they are. The secret sauce is community.
— Sean Yo (@seanyo) March 10, 2011
— Jeff Geerling (@geerlingguy) March 10, 2011
Drupal 8's first beta showed the power of community
Drupal 8.0.0 beta 1 released! https://t.co/FwdmRYaZUx Ahh the power of COMMUNITY driven software! :-)
— Doug Vann (@dougvann) October 1, 2014
— Gábor Hojtsy (@gaborhojtsy) October 1, 2014
We had issues ... but the queue steadily declined
— xjm (@xjmdrupal) September 19, 2014
Drupal 8.0.x-rc1 release window is today. Good sign of real stability is major issue count going down for 6+ weeks. pic.twitter.com/5VnHGmL9zb
— catch (@catch56) October 7, 2015
We held sprints around the world: here are just a few
— xjm (@xjmdrupal) July 5, 2015
Working on D8 Criticals at the Ghent DA critical sprint, this is how the "My issues" page looks for me right now! pic.twitter.com/y5SnavVtND
— Sascha Grossenbacher (@berdir) December 13, 2014
— Cameron Eagans (@cweagans) March 23, 2012
And we created many game-changing features
— Wim Leers (@wimleers) April 8, 2015
And.... there we go! http://t.co/ed6XtMIs MOTHER BLEEPING VIEWS IN MOTHER BLEEPING CORE!
— webchick (@webchick) October 22, 2012
— Alex Pott (@alexpott) February 15, 2014
With Content + Config Translation in core D8 core is more translatable than D7 with all of contrib. #drupal
— Tobias Stöckler (@tstoeckler) November 18, 2013
Amazing to see Drupal 8's multilingual capabilities explained on the multilingual release page (for example Farsi): pic.twitter.com/9owVE3xABo
— Gábor Hojtsy (@gaborhojtsy) November 19, 2015
The founder of PHP said: Drupal 8 + PHP7 = a lot of happy people
— Rasmus Lerdorf (@rasmus) April 21, 2015
We reached the first release candidate and celebrated ... a little
— Whitney Hess (@whitneyhess) October 7, 2015
— Manuel Garcia (@drupalero) October 7, 2015
Kudos to the 3000+ contributors and to the entire Drupal community that helped make this happen. https://t.co/FtATRtSmCU
— Leslie Glynn (@leslieglynn) October 7, 2015
And, just yesterday, we painted the world blue and celebrated Drupal 8 ... a lot!
— Drupal (@drupal) November 10, 2015
— Drupal (@drupal) November 19, 2015
— Taco Potze˙ (@tacopotze) November 19, 2015
— Duo (@DuoConsulting) November 19, 2015
— Shakeel Tariq (@shakeeltariq) November 19, 2015
— Agustin Rojas Silva (@Aguztinrs) November 19, 2015
— HornCologne (@HornCologne) November 19, 2015
— webchick (@webchick) November 19, 2015
— Paul Johnson (@pdjohnson) November 19, 2015
— Dries Buytaert (@Dries) November 18, 2015
— Peter Decuyper (@sgrame) November 23, 2015