As the 2016 Summer Olympics in Rio de Janeiro enters its second and final week, it's worth noting that the last time I blogged about Drupal and the Olympics was way back in 2008 when I called attention to the fact that Nike was running its sponsorship site on Drupal 6 and using Drupal's multilingual capabilities to deliver their message in 13 languages.
While watching some track and field events on television, I also spent a lot of time on my laptop with the NBC Olympics website. It is a site that has run on Drupal for several years, and this year I noticed they took it up a notch and did a redesign to enhance the overall visitor experience.
Last week NBC issued a news release that it has streamed over one billion minutes of sports via their site so far. That's a massive number!
I take pride in knowing that an event as far-reaching as the Olympics is being delivered digitally to a massive audience by Drupal. In fact, some of the biggest sporting leagues around the globe run their websites off of Drupal, including NASCAR, the NBA, NFL, MLS, and NCAA. Massive events like the Super Bowl, Kentucky Derby, and the Olympics run on Drupal, making it the chosen platform for global athletic organizations.
Update on August 24: This week, the NBC Sports Group issued a press release stating that the Rio 2016 Olympics was the most successful media event in history! Digital coverage across NBCOlympics.com and the NBC Sports app set records, with 3.3 billion total streaming minutes, 2.71 billion live streaming minutes, and 100 million unique users. According to the announcement, live streaming minutes for the Rio games nearly doubled that of all Olympic games combined, and digital coverage amassed 29 percent more unique users than the London Olympics four years prior. Drupal was proud to be a part of the largest digital sporting event in history. Looking forward to breaking more records in the years to come!
Last week I made a comment on Twitter that I'd like to see Pantheon contribute more to Drupal core. I wrote that in response to the announcement that Pantheon has raised a $30 million Series C. Pantheon has now raised $50 to $60 million dollars of working capital (depending on Industry Ventures' $8.5M) and is in a special class of companies. This is an amazing milestone. Though it wasn't meant that way, Pantheon and Acquia compete for business and my Tweet could be read as a cheap attack on a competitor, and so it resulted in a fair amount of criticism. Admittedly, Pantheon was neither the best nor the only example to single out. There are many companies that don't contribute to Drupal at all – and Pantheon does contribute to Drupal in a variety of ways such as sponsoring events and supporting the development of contributed modules. In hindsight, I recognize that my tweet was not one of my best, and for that I apologize.
Having said that, I'd like to reiterate something I've said before, in my remarks at DrupalCon Amsterdam and many times on this blog: I would like to see more companies contribute more to Drupal core – with the emphasis on "core". Drupal is now relied upon by many, and needs a strong base of commercial contributors. We have to build Drupal together. We need a bigger and more diverse base of organizations taking on both leadership and contribution.
Contribution to Drupal core is the most important type of contribution in terms of the impact it can make. It touches every aspect of Drupal and all users who depend on it. Long-term and full-time contribution to core is not within everyone's reach. It typically requires larger investment due to a variety of things: the complexity of the problems we are solving, our need for stringent security and the importance of having a rigorous review-process. So much is riding on Drupal for all of us today. While every module, theme, event and display of goodwill in our community is essential, contributions to core are quite possibly the hardest and most thankless, but also the most rewarding of all when it comes to Drupal's overall progress and success.
I believe we should have different expectations for different organizations based on their maturity, their funding, their profitability, how strategic Drupal is for them, etc. For example, sponsoring code sprints is an important form of contribution for small or mid-sized organizations. But for any organization that makes millions of dollars with Drupal, I would hope for more.
The real question that we have to answer is this: at what point should an organization meaningfully contribute to Drupal core? Some may say "never", and that is their Open Source right. But as Drupal's project lead it is also my right and responsibility to encourage those who benefit from Drupal to give back. It should not be taboo for our community to question organizations that don't pull their weight, or choose not to contribute at all.
For me, committing my workdays and nights to Drupal isn't the exhausting part of my job. It's dealing with criticism that comes from false or incomplete information, or tackling differences in ideals and beliefs. I've learned not to sweat the small stuff, but it's on important topics like giving back that my emotions and communication skills get tested. I will not apologize for encouraging organizations to contribute to Drupal core. It's a really important topic and one that I'm very passionate about. I feel good knowing that I'm pushing these conversations from inside the arena rather than from the sidelines, and for the benefit of the Drupal project at large.
Yesterday the City of Boston launched its new website, Boston.gov, on Drupal. Not only is Boston a city well-known around the world, it has also become my home over the past 9 years. That makes it extra exciting to see the city of Boston use Drupal.
As a company headquartered in Boston, I'm also extremely proud to have Acquia involved with Boston.gov. The site is hosted on Acquia Cloud, and Acquia led a lot of the architecture, development and coordination. I remember pitching the project in the basement of Boston's City Hall, so seeing the site launched less than a year later is quite exciting.
The project was a big undertaking as the old website was 10 years old and running on Tridion. The city's digital team, Acquia, IDEO, Genuine Interactive, and others all worked together to reimagine how a government can serve its citizens better digitally. It was an ambitious project as the whole website was redesigned from scratch in 11 months; from creating a new identity, to interviewing citizens, to building, testing and launching the new site.
Along the way, the project relied heavily on feedback from a wide variety of residents. The openness and transparency of the whole process was refreshing. Even today, the city made its roadmap public at http://roadmap.boston.gov and is actively encouraging citizens to submit suggestions. This open process is one of the many reasons why I think Drupal is such a good fit for Boston.gov.
More than 20,000 web pages and one million words were rewritten in a more human tone to make the site easier to understand and navigate. For example, rather than organize information primarily by department (as is often the case with government websites), the new site is designed around how residents think about an issue, such as moving, starting a business or owning a car. Content is authored, maintained, and updated by more than 20 content authors across 120 city departments and initiatives.
The new Boston.gov is absolutely beautiful, welcoming and usable. And, like any great technology endeavor, it will never stop improving. The City of Boston has only just begun its journey with Boston.gov - I’m excited see how it grows and evolves in the years to come. Go Boston!
In one of my recent blog posts, I articulated a vision for the future of Drupal's web services, and at DrupalCon New Orleans, I announced the API-first initiative for Drupal 8. I believe that there is considerable momentum behind driving the web services initiative. As such, I want to provide a progress report, highlight some of the key people driving the work, and map the proposed vision from the previous blog post onto a rough timeline.
Here is a bird's-eye view of the plan for the next twelve months:
|8.2 (Q4 2016)||8.3 (Q2 2017)||Beyond 8.3 (2017+)|
|New REST API capabilities
Waterwheel initial release
|New REST API capabilities
JSON API module
Entity graph iterator?
Wim Leers (Acquia) and Daniel Wehner (Chapter Three) have produced a comprehensive list of the top priorities for the REST module. We're introducing significant REST API advancements in Drupal 8.2 and 8.3 in order to improve the developer experience and extend the capabilities of the REST API. We've been focused on configuration entity support, simplified REST configuration, translation and file upload support, pagination, and last but not least, support for user login, logout and registration. All this work starts to address differences between core's REST module and various contributed modules like Services and RELAXed Web Services. More details are available in my previous blog post.
Many thanks to Wim Leers (Acquia), Daniel Wehner (Chapter Three), Ted Bowman (Acquia), Alex Pott (Chapter Three), and others for their work on Drupal core's REST modules. Though there is considerable momentum behind efforts in core, we could always benefit from new contributors. Please consider taking a look at the REST module issue queue to help!
The Waterwheel Drupal module adds a new endpoint to Drupal's REST API allowing Waterwheel to discover entity resources and their fields. In other words, Waterwheel intelligently discovers and seamlessly integrates with the content model defined on any particular Drupal 8 site.
In conjunction with the ongoing efforts in core REST, parallel work is underway to build a JSON API module which embraces the JSON API specification. JSON API is a particular implementation of REST that provides conventions for resource relationships, collections, filters, pagination, and sorting, in addition to error handling and full test coverage. These conventions help developers build clients faster and encourages reuse of code.
Thanks to Mateu Aguiló Bosch, Ed Faulkner and Gabe Sullice (Aten Design Group), who are spearheading the JSON API module work. The module could be ready for production use by the end of this year and included as an experimental module in core by 8.3. Contributors to JSON API are meeting weekly to discuss progress moving forward.
While these other milestones are either certain or in the works, there are other projects gathering steam. Chief among these is GraphQL, which is a query language I highlighted in my Barcelona keynote and allows for clients to tailor the responses they receive based on the structure of the requests they issue.
One of the primary outcomes of the New Orleans web services discussion was the importance of a unified approach to iterating Drupal's entity graph; both GraphQL and JSON API require such an "entity graph iterator". Though much of this is still speculative and needs greater refinement, eventually, such an "entity graph iterator" could enable other functionality such as editable API responses (e.g. aliases for custom field names and timestamp formatters) and a unified versioning strategy for web services. However, more help is needed to keep making progress, and in absence of additional contributors, we do not believe this will land in Drupal until after 8.3.
In order to validate all of the progress we've made, we need developers everywhere to test and experiment with what we're producing. This means stretching the limits of our core REST offerings, trying out JSON API for your own Drupal-backed applications, reporting issues and bugs as you encounter them, and participating in the discussions surrounding this exciting vision. Together, we can build towards a first-class API-first Drupal.
What feelings does the name Drupal evoke? Perceptions vary from person to person; where one may describe it in positive terms as "powerful" and "flexible", another may describe it negatively as "complex". People describe Drupal differently not only as a result of their professional backgrounds, but also based on what they've heard and learned.
If you ask different people what Drupal is for, you'll get many different answers. This isn't a surprise because over the years, the answers to this fundamental question have evolved. Drupal started as a tool for hobbyists building community websites, but over time it has evolved to support large and sophisticated use cases.
Perception is everything; it sets expectations and guides actions and inactions. We need to better communicate Drupal's identity, demonstrate its true value, and manage its perceptions and misconceptions. Words do lead to actions. Spending the time to capture what Drupal is for could energize and empower people to make better decisions when adopting, building and marketing Drupal.
Truth be told, I've been reluctant to define what Drupal is for, as it requires making trade-offs. I have feared that we would make the wrong choice or limit our growth. Over the years, it has become clear that not defining what Drupal is used for leaves more people confused even within our own community.
For example, because Drupal evolved from a simple tool for hobbyists to a more powerful digital experience platform, many people believe that Drupal is now "for the enterprise". While I agree that Drupal is a great fit for the enterprise, I personally never loved that categorization. It's not just large organizations that use Drupal. Individuals, small startups, universities, museums and non-profits can be equally ambitious in what they'd like to accomplish and Drupal can be an incredible solution for them.
Rather than using "for the enterprise", I thought "for ambitious digital experiences" was a good phrase to describe what people can build using Drupal. I say "digital experiences" because I don't want to confine this definition to traditional browser-based websites. As I've stated in my Drupalcon New Orleans keynote, Drupal is used to power mobile applications, digital kiosks, conversational user experiences, and more. Today I really wanted to focus on the word "ambitious".
"Ambitious" is a good word because it aligns with the flexibility, scalability, speed and creative freedom that Drupal provides. Drupal projects may be ambitious because of the sheer scale (e.g. The Weather Channel), their security requirements (e.g. The White House), the number of sites (e.g. Johnson & Johnson manages thousands of Drupal sites), or specialized requirements of the project (e.g. the New York MTA powering digital kiosks with Drupal). Organizations are turning to Drupal because it gives them greater flexibility, better usability, deeper integrations, and faster innovation. Not all Drupal projects need these features on day one -- or needs to know about them -- but it is good to have them in case you need them later on.
"Ambitious" also aligns with our community's culture. Our industry is in constant change (responsive design, web services, social media, IoT), and we never look away. Drupal 8 was a very ambitious release; a reboot that took one-third of Drupal's lifespan to complete, but maneuvered Drupal to the right place for the future that is now coming. I have always believed that the Drupal community is ambitious, and believe that attitude remains strong in our community.
Last but not least, our adopters are also ambitious. They are using Drupal to transform their organizations digitally, leaving established business models and old business processes in the dust.
I like the position that Drupal is ambitious. Stating that Drupal is for ambitious digital experiences however is only a start. It only gives a taste of Drupal's objectives, scope, target audience and advantages. I think we'd benefit from being much more clear. I'm curious to know how you feel about the term "for ambitious digital experiences" versus "for the enterprise" versus not specifying anything. Let me know in the comments so we can figure out how to collectively change the perception of Drupal.
PS: I'm borrowing the term "ambitious" from the Ember.js community. They use the term in their tagline and slogan on their main page.
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