Back in the early days of Drupal, Drupal.com looked like this:
On August 14 2009, I relaunched Drupal.com to replace the oh-so-embarrassing placeholder page. The 2009 re-launch turned Drupal.com into a better spotlight for Drupal. It wasn't hard to beat the white page with a Druplicon logo.
What was a good spotlight five years ago though is no longer a good spotlight today. Five years later, Drupal.com didn't do Drupal justice. It didn't really explain what Drupal is, what you can use Drupal for, and more. Along with sub-optimal content, the site wasn't optimized for mobile use either.
Today, exactly five years later to the day, I'm excited to announce that I relaunched Drupal.com again:
Redesigning Drupal.com to make it more useful and current has been one of my New Year's resolutions for a number of years now. And as of today, I can finally strike that off my list.
The new Drupal.com has become richer in its content; you'll find a bit more information about Drupal to help people understand what Drupal is all about and how to get started with Drupal. On a desktop, on a tablet, on a phone, the site has become much easier to navigate and read.
I believe the new Drupal.com is a much better, more relevant showcase for Drupal. The goal is to update the site more regularly and to keep adding to it. My next step is to add more use cases and to include short demo videos of both the Drupal backend as well as the showcases. Drupal.com will become an increasingly helpful resource and starting point for people who are evaluating Drupal.
The changes are not limited to content and look; Drupal.com also has a new engine as the site was upgraded from Drupal 6 to Drupal 8 alpha (don't try this at home). We're using Drupal 8 to push the boundaries of site building and responsive design and to uncover bugs and usability issues with Drupal 8. Because we're using an alpha version of Drupal 8, things might not function perfectly yet. We’d still love to hear feedback from designers and front end developers on how it’s working.
I'm happy to share news that Amazon has joined the Acquia family as our newest investor. This investment builds on the recent $50 million financing round that Acquia completed in May, which was led by New Enterprise Associates (NEA).
Acquia is the largest provider of Drupal infrastructure in the world. We run on more than 8,000 AWS instances and serve more than 27 billion hits a month or 333 TB of bandwidth a month. Working with AWS has been an invaluable part of our success story, and today's investment will further solidify our collaboration.
We did not disclose the amount of the investment in today's news announcement.
For my DrupalCon Amsterdam keynote, I want to try something slightly different. Instead of coming up with the talk track myself, I want to "crowdsource" it. In other words, I want the wider Drupal community to have direct input on the content of the keynote. I feel this will provide a great opportunity to surface questions and ideas from the people who make Drupal what it is.
In the past, I've done traditional surveys to get input for my keynote and I've also done keynotes that were Q&A from beginning to end. This time, I'd like to try something in between.
I'd love your help to identify the topics of interests (e.g. scaling our community, future of the web, information about Drupal's competitors, "headless" Drupal, the Drupal Association, the business of Open Source, sustaining core development, etc). You can make your suggestions in the comments of this blog post or on Twitter (tag them with @Dries and #driesnote). I'll handpick some topics from all the suggestions, largely based on popularity but also based on how important and meaty I think the topic is.
Then, in the lead-up to the event, I'll create discussion opportunities on some or all of the topics so we can dive deeper on them together, and surface various opinions and ideas. The result of those deeper conversations will form the basis of my DrupalCon Amsterdam keynote.
A few days ago, I sat down with Quentin Hardy of The New York Times to talk Open Source. We spoke mostly about the Drupal ecosystem and how Acquia makes money. As someone who spent almost his entire career in Open Source, I'm a firm believer in the fact that you can build a high-growth, high-margin business and help the community flourish. It's not an either-or proposition, and Acquia and Drupal are proof of that.
Rather than an utopian alternate reality as Quentin outlines, I believe Open Source is both a better way to build software, and a good foundation for an ecosystem of for-profit companies. Open Source software itself is very successful, and is capable of running some of the most complex enterprise systems. But failure to commercialize Open Source doesn't necessarily make it bad.
I mentioned to Quentin that I thought Open Source was Darwinian; a proprietary software company can't afford to experiment with creating 10 different implementations of an online photo album, only to pick the best one. In Open Source we can, and do. We often have competing implementations and eventually the best implementation(s) will win. One could say that Open Source is a more "wasteful" way of software development. In a pure capitalist read of On the Origin of Species, there is only one winner, but business and Darwin's theory itself is far more complex. Beyond "only the strongest survive", Darwin tells a story of interconnectedness, or the way an ecosystem can dictate how an entire species chooses to adapt.
While it's true that the Open Source "business model" has produced few large businesses (Red Hat being one notable example), we're also evolving the different Open Source business models. In the case of Acquia, we're selling a number of "as-a-service" products for Drupal, which is vastly different than just selling support like the first generation of Open Source companies did.
As a private company, Acquia doesn't disclose financial information, but I can say that we've been very busy operating a high-growth business. Acquia is North America's fastest growing private company on the Deloitte Fast 500 list. Our Q1 2014 bookings increased 55 percent year-over-year, and the majority of that is recurring subscription revenue. We've experienced 21 consecutive quarters of revenue growth, with no signs of slowing down. Acquia's business model has been both disruptive and transformative in our industry. Other Open Source companies like Hortonworks, Cloudera and MongoDB seem to be building thriving businesses too.
Society is undergoing tremendous change right now -- the sharing and collaboration practices of the internet are extending to transportation (Uber), hotels (Airbnb), financing (Kickstarter, LendingClub) and music services (Spotify). The rise of the collaborative economy, of which the Open Source community is a part of, should be a powerful message for the business community. It is the established, proprietary vendors whose business models are at risk, and not the other way around.
Hundreds of other companies, including several venture backed startups, have been born out of the Drupal community. Like Acquia, they have grown their businesses while supporting the ecosystem from which they came. That is more than a feel-good story, it's just good business.
The past few weeks, I've been thinking over and over again trying to rationalize how to best foster a culture of inclusivity and diversity. This in the context of creating a productive work climate of trust and respect.
I think it is fair to say we all want other people to feel welcome and respected. Where that gets difficult is that feeling welcome and respected means something different to different people. What seems harmless to you could be hurtful to another. For example, some people tend to be more concerned about the use of crude or sexual language than others. It's a complex issue based on a range of factors including gender, race, age, geographical location and more. There is also a lot of academic research about the fact that derogatory and vulgar language or sexually graphic behavior creates a hostile environment. These two facts combined, makes it a popular topic in the context of diversity and inclusion.
However it is not just a popular topic, it is also a very difficult topic. Why do we feel defensive and argumentative when confronted with a value and belief system different from our own? It is one thing to challenge someone's take on, say, a country's healthcare system, it is another thing to challenge someone's beliefs. Challenge someone's beliefs, and you challenge their sense of self.
Given all this, is it possible to be inclusive of everyone? For example, can we be inclusive of those who are easily put off by sexually graphic or vulgar language and at the same time be inclusive of those who often use crude or sexual language? Does supporting one group of people mean turning away others? I hope not, but I'm not sure. Can we find a balance when we have conflicting behaviors? Sometimes we need to change behavior (eg. tone down or refrain from using bad language), and other times we need to understand when no offense was intended, and try to accept and accommodate cultural differences.
Answering these questions to define our culture is very difficult. It is even harder to put them into written rules. I strongly believe that being inclusive is a mindset first. It is about wanting to be a good person to all other people. Once you have it in your mind that you want to make others feel respected and comfortable around you, you'll find that you'll be looking for ways to do so. The key is to be appreciative of our differences. If you show respect and sincerity and remain open to hearing differing opinions, we will automatically become more aware of how our actions affect people different from ourselves. We'll automatically become more inclusive and more diverse.
By the same token, being appreciative of how we are different also means you should be willing to give the benefit of the doubt in case you are offended. It's only through fostering an environment where it is safe to make mistakes and learn from each other that we can achieve diversity and inclusiveness in our community.
Last but not least, it also presents a tremendous opportunity to learn about new cultures. I hope to learn from people who are different than me and talk honestly about our differences. If you are one of these people, I hope to ask you questions respectfully to learn more about how your values differ, and would love to find out how you want to be treated.
I'll continue to think about how to best foster a culture of inclusivity and diversity, but I wanted to stop and listen first ...